It’s been yet another trying week in the world, and particularly so in public health and pandemic response. It’s rough out there. Luckily, I have a well-established path to escapism by way of Kpop, Kdrama, and other Asian entertainment. I don’t know where’d I’d be without the pics, gifs, and links to YouTube content that I get on a routine basis or without the neverending supply of dramas available to suit almost any mood. And as I’m sure you’ve seen and probably heard, a lot of recent stuff is being influenced by the pandemic and not just because there’s no live audience. Liberal use of hand sanitizer during every variety show, stringent hand washing in dramas, and even clever marketing by entertainment companies to support public health messaging has been popping up in all sorts of places (thank you for the group logo updates, Nu’est and Seventeen, public health loves you too).
While I was tucked away in my basement office this week, I took a bit of a break to scroll through the artists I have in my music library to see who I maybe haven’t been keeping up with. Spoiler, I was very up to date on my favs and the favs of my nearest and dearest. But there is this whole other tier of solo artists and groups that I stumble on because of one great song and then forget to ever follow back up with. No fault of theirs, it’s about capacity. There are just far too many wonderful things in the world for me to keep up with.
One of the music makers that I follow/don’t follow is AOORA, a former idol group member that made his debut as a solo artist in 2009 with a 19+ rated album named 69. He’s a saucy one in no way afraid to show a sexier side and I admire that. AOORA leans toward R&B and is known as being a talented rapper with a very specific voice – both in message and sound. In June of this year, he put out a song called Mask Kiss, a bouncy little number really about growing weary of the routines of life and the taking for granted of the things that we get used to. But the song and the mv cleverly shift to how things like, I don’t know, a worldwide pandemic and the changes it brings to the fabric of our routines impact this ennui. Big bumps in the road can really bring things back into focus. What a great lesson to take away from (and I hate this expression) these unprecedented times. We’ve been so distracted by normal life, many of us have forgotten how good we actually have it.
Thanks, AOORA, for pointing it out. And especially for doing it is a great song.
Mask Kiss, AOORA