In my household of four, we all have very distinct tastes when it comes to entertainment – there are overlaps, but we also definitely choose to have quiet nights where we all squirrel away in a separate room and do our own thing. So, while I might send a clever anime to the kiddos or a really interesting movie trailer to my husband, I almost never get to share my Kpop with the fam. They just aren’t into the same things as me, at least not to the extent that I am. HOWEVER, this week I actually sent my dear spouse a boy group MV because the content, quality, and all-around nature of it was so spot-on in our overlapping territory, I was sure he’d enjoy the visuals if not the music.
Unless you’re new to Kchat or you haven’t really been paying attention for the last few years, you know that I have a sweet spot in my soul for Golden Child. They are insanely talented, have crazy good visuals, and are an absolute delight to watch on variety shows. So when they announced a comeback for January (I mentioned what little we knew in my first post of the year), I was very, very excited to see what direction they were going in. Their last several releases have been incredibly enjoyable, and I’ve been completely sold by their title tracks up to the most recent release. That last one took them back to some pretty cutesy territory and wasn’t necessarily my thing – or theirs if you read between the lines on a few interviews.
The teaser photos and clips on YouTube this time around promised something adult and sexy and great and then…horrifying. That’s right. Woollim dropped absolute bank for the release of Golcha’s fifth mini and made a movie quality zombie MV complete with a strong storyline, subplots, incredible makeup, and a realistic ending. I kid you not, this video could be a contender for my fav movie released in January 2021. Turns out that Bomin isn’t the only good actor in the group. They all stand a chance at making it in dramas.
Don’t worry though. If you absolutely cannot do zombie, you are in no way out of luck. The performance videos of the song do it complete justice. The track, Burn It, highlights the vocalists beautifully, the choreo is clever and challenging, there are tidbits in the backing track that lend all sorts of interest to the song, and it’s definitely back in the vein of Wannabe and One (Lucid Dream). Totally where my listening ears want to be right now.
I can’t wait for the album to arrive so I can page through the photos while listening again on one of those nights where my family can’t pick something that we all want to do together.
And no, I don’t think my husband has watched it yet. He doesn’t know what he’s missing.
Burn It, Golden Child
Burn It, Golden Child (Performance)